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Videos

Implementing The new generation of customer experience (CX) analytics

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The implemented solution not only delivers deeper, more actionable insights in a scalable way but also provides the option to reduce survey time. We found that its automated text...

Catalogue: Client Summit 2019- Spring Edition
Author: Rajul Jain
Company: Microsoft
June 27, 2019
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Citation

Jain, R. (2019a, June 27). Implementing The new generation of customer experience (CX) analytics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/implementing-the-new-generation-of-customer-experience-cx-analytics


Videos

Accessible design

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Disability affects one billion people or approx. 15% of the global population. By ignoring these voices, we limit the reach of our products and undermine the representativeness of...

Catalogue: Client Summit 2019- Spring Edition
Authors: Kristin Hamlyn, Marcy Chartier
Company: Microsoft
June 27, 2019
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Citation

Hamlyn and Chartier (2019a, June 27). Accessible design. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/accessible-design


Research papers

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Reed Cundiff, Ilana Saarikko
Company: Microsoft
November 18, 2016
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Citation

Cundiff and Saarikko (2016a, November 18). From Big Data to big decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions-8925


Videos

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ilana Saarikko, Reed Cundiff
Company: Microsoft
June 15, 2016
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Citation

Saarikko and Cundiff (2016a, June 15). From Big Data to big decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions


Research papers

Pushing the envelope

A major stress point for media researchers today is the inadequacy of established approaches in generating insights for the planning and buying of new and emerging ad media. On one hand we are constantly pushed towards sample-based, quantitative...

Catalogue: Congress 2008: Frontiers
Author: Beth Uyenco
Company: Microsoft
September 26, 2008
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Citation

Uyenco, B. (2008a, September 26). Pushing the envelope. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pushing-the-envelope


Research papers

Quality insights to solve a luxury problem

Luxury brands rely on carefully planned and executed marketing activity to appeal to the emotions and cultivate an image of exclusivity, but as their customers increasingly spend time with digital media, they must wrestle with decisions about whether...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Beth Uyenco, Alex Charlton, Olivier Goulet
Companies: Microsoft, Wavemaker
June 1, 2008
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Citation

Uyenco, Charlton and Goulet (2008a, June 01). Quality insights to solve a luxury problem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-insights-to-solve-a-luxury-problem


Research papers

Why do some online communities work

Online research communities have been generating quite a lot of buzz recently. At the American Marketing Association's market research conference in September 2007, this was one of the primary themes, discussed by companies like General Motors who...

Catalogue: Qualitative 2007
Authors: Marco Vriens, Lee Eyre, Jamie Hamilton, Misia Tramp, Lisa Galarneau
Company: Microsoft
November 12, 2007
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Citation

Vriens, Eyre, Hamilton, Tramp and Galarneau (2007a, November 12). Why do some online communities work. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-do-some-online-communities-work


Research papers

Lifestyles of the ad averse

This paper explores the attitudes and media behavior of consumers who claim to dislike advertising and therefore avoid their exposure to marketers' messages.From the findings a framework is proposed for evaluating advertising which strategists can...

Catalogue: WM3 2007
Authors: Grace Ann Bennett, Melissa Ross, Tom Willerer, Beth Uyenco
Companies: KANTAR TNS Malaysia, Microsoft
June 3, 2007
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Citation

Bennett, Ross, Willerer and Uyenco (2007a, June 03). Lifestyles of the ad averse. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/lifestyles-of-the-ad-averse


Research papers

Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what this means for business. Looking ahead, beyond Web 2.0, the wider implications of a networked world are considered.This paper incorporates new quantitative findings.

Catalogue: WM3 2007
Authors: Caroline Vogt, Stuart Knapman
Company: Microsoft
June 3, 2007
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Citation

Vogt and Knapman (2007a, June 03). Personal web spaces and social networks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/personal-web-spaces-and-social-networks